As a general rule of thumb, one thousand Spotify streams will earn the artist between two and four pounds, so keep this in mind when deciding on how much to spend on PR. Avoid being lured in with the quantity, a few strong pitches by a capable, well connected professional to a few high listener traffic playlists will garner the best results.īefore money changes hands or time is wasted, it’s always worth keeping budget in mind and whether the money could be better spent elsewhere on your music project. Many PR companies or experts may offer exposure to hundreds of curators in exchange for a fee, although bear in mind many of these playlists may offer very little plays, the pitches may be lacklustre or the PR may have a poor relationship with the curators. Although you can still pay a PR expert to utilise their contacts and pitch your music to playlists on your behalf.īut be warned, not all playlists are created equal. With official and unofficial playlist curators being reciprocal to submissions, these days independent or DIY artists can now take more control of their releases, saving time and money avoiding the ‘traditional’ route. Having a song featured on a Spotify playlist is an amazing way to quickly rack up streams, gain huge exposure and earn some of that much elusive revenue. An artist who’s realised playlists are the new line ups, curators are the new gig organisers, and the audiences are bigger than ever. The speaker jumps into life, and their ears are blessed with the sound of an aspiring artist. Chill hip hop beats to study and work from home to? Don’t mind if I do. No longer at the mercy of the office radio, they scroll Spotify, exercising their new found freedom.
An individual, recently furloughed, is forced to work from home.
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